Smear on a Little Snake Oil – Part 1

PhotoIllustration ChaliceMedia

OK, so Apple has done a number, Ok a BIG number, of amazing things. Enough to almost make me forget a out the oft used VHS vs Beta conflagration or the Blu-ray vs HDDVD shipwreck analogies when comparing the Big A to the Big MS… Almost.

For sure the guys and hmmm…word choice dilemma here…women at Apple know the heck out of HOW TO MARKET STUFF. Whew! These are the folks who made bazillion a household word. But…

There’s a really interesting (albeit brilliant) methodology happening in both the iTunes and App stores–OK, so it’s really only one store… Or a million… One or the other, who knows. My point is that they have really developed an art form in taking the concepts of cost and price OUT of the purchase equation. You don’t really get the confirmation a.k.a. Reminder that you actually spent money, until the next day or two, along with the bazillion other emails flooding your inbox.

Talk about separation of price and value…. Continue reading

So, About this iOS5, Savior Needed – Apply Within

There's a Man With a Gun Over There

I just got an email from Twitter reminding me how they’ve optimized sharing for iOS5® platforms. I’m sure they have a zillion ways to know that many times every week, my Twitter activities happen with my iPad®. BUT, I have NOT upgraded my iPad to iOS5.


Several weeks ago, I had a four-day nightmare upgrading  iTunes® from 10.3 to 10.4 on my Windows 7® desktop — for non-Apple speaking readers, iTunes is a requirement to sych and back up the data and apps on the iPad. Backups would not work, synch would not work, the iTunes Store would not work — as if I was in the mood to actually buy anything from the iTunes Store in the middle of this mess. I tried everything that was suggested on the Apple® Support page — EXCEPT re-installing Windows, yeah, like that will happen some day when I’ve got a couple of months free time.

So I checked the Community forum. Dozens, if not scores of people were having exactly the same problems. A savior arose from the multitudes with a plan — that worked. Simply revert one of the services components of iTunes to the prior version.

“Hurrah!” echoed throughout the known universe, and all was well.

Then just prior to the release of iOS5, I learned that in order to install iOS5 on my iPad (and Monica’s iPhone) I would have to — excuse my French here — have to upgrade my freaking iTunes yet AGAIN.

But of course, they would have fixed the Window problem… of course. The byte gods certainly wouldn’t let it happen any other way.

So I checked the Community forum BEFORE I downloaded the upgrade. Yikes! Within minutes of the 10.5 release, the forums were flooded by people having exactly the same problem as with 10.4 — that was the bad news. The BAD (beginners, please notice the upper case for emphasis) news was that the 10.4 solution DID NOT WORK.

So. I will wait. And still be able to back up my iPad. A new savior will arise from the multitudes.

It won’t be me.



Avoid the Subscription Blues

The beginning of a new year is always a good time to think about ways to save some money on your annual subscriptions for a lot of software packages, primarily security and financial software. A few examples:

Security Software:

This is software for internet security, firewalls, anti-spam, anti-virus, anti-spyware, etc. Most of these packages, whether integrated suites or individual products, require an annual subscription in order to keep the programs and the signature files up to date. In most cases, the cost of an annual subscription is equal to the initial purchase price.

Most of these vendors are quite happy to have you set up an auto-renewal account with them. You just provide them with a credit card and every year they simply bill the card for the full price of a subscription.  This process is very handy for you. You don’t have to remember to renew the subscription or order software updates.

The process is also very nice for the vendors. They don’t have to sell you again. They get their subscription fees right away, and they don’t have to worry about competition. Every year, at least until the card’s expiration date, it’s a done deal. No effort, no worries.

Continue reading

Flyover War

flyoverbsp-150-v4flyoverwar-150-v4In The Flyover War™, a reporter’s chase to get the story of an impending civil war becomes a battle for her life. Watch the story come alive scene by scene. You can also look behind the scenes at FlyoverWar Backstage™.

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