Could it Be They’re Asking the Wrong Questions?

picture of a bucket

For when the brain gets too full

This is a tiny post today in response to a recent article in wired magazine about why eBooks “Aren’t There Yet.” There has been a lot of discussion in my LinkedIn Digital Publications Group about what the article says, and doesn’t say. The thing is, maybe they aren’t asking the right questions. Maybe they are making too many assumptions based on the status quo… heaven knows that’s a human trait as certain as a yellow Lab chasing a tennis ball.

I had a brief response to my group (below) — haven’t had any feeback yet.

Posted comment to Digital Book World group on LinkedIn in response to the conversations on the Wired article.

“Could it simply be that as long as ebooks are viewed as just another “medium” they will always be — just another way to get a book out?

As long as the world is moving with the “same books” different format concept it will stay this way.

Bytes, Bits, pixels, data packets, broadband, Retina screens, capacitive touch, gesture navigation, alternative paths, instantaneous automatic updates, back lighting — all of these are magic dust.

Or have we forgotten that the main reason for books in the first place was to tell a story?”



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5 Responses to Could it Be They’re Asking the Wrong Questions?

  1. Kari says:

    “Or have we forgotten that the main reason for books in the first place was to tell a story?”

    Sometimes Ron, it really does feel like we have lost sight of that. 🙂

    Thank you for the reminder!

  2. Lisa Potocar says:

    I agree with Ron that perhaps the right questions aren’t being asked. Are there any statistics on the ratio of e-book purchases to hard copies? I prefer the tangible as the feel of every new one brings back the warm but long-ago memory of holding my first story book that I knew I could read on my own.

  3. Ron at CM says:

    @Lisa – I, too, have memories of curling up with a good book, often under the covers with a flashlight well past my bed time.

    But nowadays, I’m also enjoying a choice of a dozen books while I’m waiting in a doctor’s office, dentist’s office, or for my car to be serviced.

    @Kari – it is in fact the story that stays with us for months, years, even decades, isn’t it?

    Thanks for dropping by…

  4. Agree, Ron–think we ARE asking the wrong questions. I also think some other “financial wizardry” is going on (e.g., corporations not wanting to lose their current level of profit margins…). I also wonder, since when do we have TOO MANY choices? Can we even HAVE too many? Do we NEED (there I go again…) so many, and who am *I* to limit said choices…?

  5. Ron at CM says:

    Maybe our real choice might be how to use some of this stuff to help wean ourselves off the megamedia corporations.

    What if everyone who is planning on self-pubbing contacts a local, small publisher and offers to work a deal to help get them into the ebook business?

    Bigger if… what if the small pub said yes?